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The San Pellegrino® campaign intends to show the consumer that certain ingredients need a special preparation before being eaten.

Directed and created by Armel Oenn, this video focus on figs and the facts that they need to be naturally warm up

to reach there maximum flavor potential. This video has been viewed 583 000 times and got 1000 liked since October 13 

Directed by creative agency Deep Focus

Executing artist: Armel Oenn



© San Pellegrino

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