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At the end of the campaign, the line and visual aim changed for a more cartoony design. Other illustrators, such as Sunhee Lee were asked to continue the realistic style while Armel was in charge of the cartoon one.
The project lasted the full year of 2014, until the agency merging.
1/5
Alibaba and the 40 TV
16 October 2014
1/5
Tv Contest
22 September 2014
1/4
Sumo Tivo
02 October 2014
1/6
Snow Shoveling
19 November 2014
Directed by creative agency Noise New York
Executing artist: Armel Oenn
© Samsung Corporation
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