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At the end of the campaign, the line and visual aim changed for a more cartoony design. Other illustrators, such as Sunhee Lee  were asked to continue the realistic style while Armel was in charge of the cartoon one.


The project lasted the full year of 2014, until the agency merging.


Alibaba and the 40 TV

16 October 2014


Tv Contest

22 September 2014


Sumo Tivo

02 October 2014


Snow Shoveling

19 November 2014


Directed by creative agency Noise New York

Executing artist: Armel Oenn


© Samsung Corporation

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