In Spring 2015, Purina Beneful met a big crisis, when some dogs died from food poisonning. In order to de-escalate the situation, the corporration released a serie of informative video destinated to explained where the crisis confusion lied in and came from.
The whole video (aside the walking dog) where animated by Armel Oenn. This video helped a lots to stop crisis to go any furhter.
Directed by creative agency Deep Focus
Executing artist: Armel Oenn
© Purina Nestle Corporation