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In summer 2014, Good Humor® projected to launch a new brand of Idol Icecream. The concept was to take a famous figure of each US metrople and to designed it as an icecream, to increase tourist activity. The design of the icecream pitch was given to Armel Oenn.
Even though the personalities chosen for the project won't the real icecream idol, the client liked the idea and decided to try to developpe it.
Directed by creative agency Noise New York
Executing artist: Armel Oenn
© Good Humor