Pitched by Noise New York, in March 2014, AT&T® devellopeted a campaign of road prevention. The campain shoot would be post in front of school and large public place to present cars as killing machine. The direction required a violent visual to be sure to stick on teenagers' mind. Armel Oenn was given the oportunity to developpe two trial visuals for the street post. The client found the idea and visual interesting but on further discussion, decided the campain meet to much violence visual issue.
Directed by creative agency Noise New York
Executing artist: Armel Oenn
© Noise New York/Deep Focus